Company Officers

Jonno Wells, CEO, comes to Surfline/Wavetrak Inc., Beachlive's parent company from technology media company CMP Media, where he held various publishing, operational management, sales and business development positions over 16 years in the San Francisco Bay Area. In various other roles, he has served as Vice President of Client Services of an interactive advertising agency and was involved in the management of a start-up streaming media venture. He brings a customer-focus approach from having created media solutions for many leading companies including Warner Bros., Nissan, Intel, HP and Microsoft. Jonno holds a B.S. in Business Administration from the University of Colorado at Boulder. He grew up on the beaches of Newport, Corona del Mar and Laguna.

Robin Walker, Vice President of Advertising sales. After working as a Financial Advisor/Rule 144 Specialist at Morgan Stanley during one of the deepest and longest bear markets in recorded history, Robin Walker joined Surfline to sell ads, catch a few waves and party with the Foster's Girls. In addition to having been an All-Big West Selection tennis player, Robin is a self-styled go-getter who does not understand the word "No" -- so don't even try using it around him. Robin likes light beer, warm-water point breaks and "selling stuff." PLEASE CALL FOR ADVERTISING RATES!

George Roletter, Vice President Product Marketing, comes to Surfline/Wavetrak Inc. from consumer Internet media and e-commerce company Autobytel. A consumer Internet veteran, George has held many leadership positions and developed some of the Internet's largest consumer products. Most recently, George led a team to create and launch a new brand achieved over 1M visits per month in its first year. Prior to Autobytel, George was leader of the consumer web Studio at AOL. During his AOL career, George led consumer Internet products, including product management, web development, content, photography, and video operations. George's career passion and motivation is creating opportunities for new revenue by analyzing consumer behavior and markets. George grew up on Oahu's west side, and earned a degree from MSU. Happy to be back near the ocean, you may find George out at 56th street or Huntington smiling in the sun.

Brian J. Mezger, Vice President of Technology, leads the company's efforts on infrastructure, development and innovation. Previously, he was Director of Interactive Services at Airborne Media, a multi-platform media company, and Director of Interactive Product Development for Freedom Communications, Inc. His extensive experience comes from leading teams in the development and successful executions of enterprise-level interactive products and solutions ranging from complex content delivery systems, ad operations and systems, web analytics, search and large-scale SEO, user-submitted content tools, and third-pary solution integration. Brian holds a B.S. in Business Administration from CSUF, born and raised in Southern California, and couldn't imagine not living close to the ocean.

Mark Willis, Chief Meteorologist, received his Bachelor's degree in meteorology from Florida State University and Master's Degree from the University of Hawaii at Manoa. He served as the East Coast forecast manager for Surfline in the early 2000's before spending the better part of the next decade working for NOAA's National Weather Service. While in the NWS, Mark spent time as a forecaster on both the East and West Coasts, the National Hurricane Center, and eventually became the Marine Program Manager for NWS's Eastern Region Headquarters. During his career, he has authored several papers on marine forecasting, implemented several marine forecasting tools into operations, and has been in the thick of several high impact weather events ranging from tornadoes to winter weather to hurricanes. When Mark isn't looking at weather charts or surfing, he enjoys spending time with his family and convincing himself that this is the year that FSU football gets back to where they were in the 90s.

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